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The challenge

Targeting the trade media to achieve positive awareness of Mercedes-Benz CharterWay, the international commercial vehicle, financial services, contract hire and fleet management arm of Daimler.

The solution

We developed a national media relations campaign comprising press releases, media interviews, features and article placement.

The result

Editorial coverage was achieved online and offline in key horizontal titles as well as targeted vertical markets.

Scott Edwards CharterWay’s brand marketer

“The team’s main strength has been its impressive persistence both in encouraging participation and buy-in within our organisation and in pushing the Mercedes-Benz CharterWay brand to the media.